You probably know more about your industry than we do. That's why we're going to interview you first - who you are, why and for whom. We'll talk about the customer journey, your industry, your competitors and what makes you different. Together, we'll determine the core brand, positioning and brand persona. Together we will set the vision, mission and goals for all stakeholders and target groups. We will start you off with an interactive workshop. During it, we'll set the vision and mission we'll work together to achieve and the goals we'll work towards. We'll determine who you are, what defines you, where your competitors and the industry in general stand, who your customers are and how they behave.
First, we determine the core brand - the purpose, vision and values of your project. Then we dive into brand positioning - the target audience, what makes your project different from others and what the brand objectives are. Then comes the brand persona - what is the brand's personality, voice and tagline. Then we start creating personas for each target group, choosing the appropriate communication channels with the type of content for each and the classic RACE, REAN, SWOT, SMART, 4P and AIDA. We don't just create taglines and slogans, we design complete marketing strategies.
We'll be in touch during strategy design. We will present the resulting brand strategy to you and break it down in detail. We will then either implement the chosen strategy together or deliver the outputs to you.
When you know who you are, why you exist, and who you exist for, all marketing efforts hit the mark. If you don't know where you're going, you can't even get there. Having a strategy is as important as leaning the ladder against the right wall, you certainly wouldn't want to find out at the top that you've been climbing the wrong ladder all along.
An omni-channel marketing strategy is 50% of successfully creating the right short/long term goals and plans. With a well-developed strategy, you can easily and correctly plan content marketing, ads, budget and all marketing activities.
During the strategy development process, it is often discovered that a product or service is a good fit for "everyone", and founders firmly believe that the target audience for projects is "everyone". Then it surprises them that even toilet paper doesn't have such a broad target audience. Not having a defined target group is as bad as wandering around Brno with a map of Ostrava in your hands.
Strategy ensures brand consistency. Why pay attention to it? Imagine an Alsatian who is drawn differently each time, alternates between ticking/yelling, is green on the website and yellow on the banner. Consistent brand elements bring better brand awareness and create extremely important synergy.
We're detail freaks. With a handful of perfectionism and a ton of curiosity, we will dive into not only your project but the entire industry.
We know that life is fast and chaotic, everything is being resolved and changed on the fly, handouts got lost and the deadline was last Friday.
Our experience in auditing, setting up, launching, managing and promoting projects in a wide variety of industries allows us to look at your project from every possible angle.
We're not a big corporation that scrupulously watches its margins. We know the times we live in and what's going on around us. We don't call ourselves "punks" just because it sounds good.
I'm a detail freak. With a handful of perfectionism and a ton of curiosity, I will dive into not only your project but the entire industry.
I know that life is fast and chaotic, everything is being solved and changed on the go, documents were lost and the deadline was last Friday.
My experience in auditing, setting up, launching, managing and promoting projects in a wide variety of industries allows me to look at your project from all possible angles.
I'm not a big agency that's scrupulous about its margins. I know the times we live in and what's going on around us. I don't call myself a "punk" just because it sounds good.